A Fresh Take on Raw – Introducing Instinct® FreshRaw™ Meals!
Today’s pet parents want real, whole-food nutrition that they can recognize and trust. That’s exactly what NEW Instin...
Instinct Achieves Pet Sustainability Coalition (PSC) Accreditation
This prestigious recognition underscores their commitment to sustainable business practices and ongoing efforts to mi...
Our Commitment to Sustainability
At Instinct, we're not just passionate about pets; we're equally dedicated to the planet they (and we!) call home.
Your Top Raw Feeding FAQs Answered
Is raw pet food safe? What are the benefits of raw feeding? Let's answer common questions about raw pet food!
Introducing New Instinct® Raw Boost Mixers®
Exciting new Raw Boost Mixers for dogs & cats to help your pet thrive!
How to Talk to Your Vet About Raw Pet Food
We’d love to help you start a productive conversation.
Introducing Sustainable Raw Fish Recipes
MSC Certified & Crafted to Support Longevity for our Pets, People, and Planet
Best Sellers
RawBoost+ Mixers Gut Health Recipe
Gut Health, Freeze-Dried Raw Food Topper for Dogs
FreshDried Raw Meals Grass-Fed Beef Recipe
3x More Meat, Freeze-Dried Raw Meals for Dogs
RawBoost+ Kibble Real Beef Recipe
Kibble + Freeze-Dried Raw Bites, Grain-Free Kibble for Dogs
BeNatural Kibble Real Chicken & Brown Rice Recipe
Cage-Free Chicken Kibble, Clean & Natural Recipe
Original Kibble Real Chicken Recipe
High-Protein, Grain-Free Real Chicken Kibble for Cats
FreshDried Raw Meals Cage-Free Chicken Recipe
93% Meat & Organs, Freeze-Dried Raw Meal for Cats
Original Patés Variety Pack
High-Protein, Grain-Free Real Meat Pates for Cats
Original Patés Real Rabbit Recipe
High-Protein, Grain-Free Real Rabbit Pate for Cats