A bag of Instinct® Raw Pet Food on an orange background

The Choice is Raw.
Instinct Raw.

A healthier and happier life can start
with simple changes to your pet’s diet.

The Science of Raw
Unmatched raw nutrition, backed by science

University-led research shows the impact of raw pet food.

Instinct® Freeze-Dried Raw Meals Ingredients and Bowl of Pet Food
Upgrade from kibble to freeze-dried raw

As part of the launch of Instinct® Raw Freeze-Dried Meals, we partnered with Feeding America® to provide 500,000 meals to people in need.




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