Welcome to the complete Instinct collection — every recipe, every format, for both cats and dogs, in one place. Instinct was built on a simple idea: pets thrive on what nature intended, raw, whole-food nutrition with real meat as the first ingredient. This collection brings together the full lineup so you can find exactly the right food and the right level of raw for your pet.
For dogs and cats alike, you'll find Raw Boost — high-protein kibble with freeze-dried raw pieces mixed right into the bag — Original grain-free kibble coated with raw, Limited Ingredient Diet recipes for pets with food sensitivities, and Ultimate Protein for the highest levels of real-meat protein. The range also spans frozen and freeze-dried raw meals, shelf-stable FreshDried, and Be Natural recipes that pair real meat with wholesome whole grains.
Beyond complete meals, the collection includes everything you need to add more raw to the bowl: Raw Boost Mixers and Shakers, savory bone broths, and a full range of wet food — pâtés, minced and flaked entrées, and Healthy Cravings pouches. Whatever your pet's preference, there's a format and texture to match.
Every recipe is made with responsibly sourced animal proteins like cage-free chicken, salmon, beef, lamb, duck, rabbit, turkey, and venison, paired with non-GMO fruits and vegetables. There's no grain, corn, wheat, soy, by-product meal, carrageenan, artificial colors, or artificial preservatives — ever — across the entire lineup.
Because every pet is different, the collection covers every life stage and need: kittens and puppies, adults and seniors, indoor cats, healthy-weight support, and sensitive systems. Whatever your pet's age, size, or preferences, there's an Instinct recipe formulated for it.
New to raw? You don't have to go all-in to see the benefits. Start by topping your pet's current food with Raw Boost Mixers, Shakers, or bone broth, then move toward a fully raw-inspired bowl at your pet's own pace. Mixing and rotating formats keeps mealtime exciting and adds more real meat to every day.
From a simple topper to a complete frozen raw meal, Instinct makes it easy to feed your cat or dog more of the real, raw nutrition they're built to thrive on, with options for every routine and budget. Explore the full range and build the diet that fits your pet best.
Browse the complete collection below and feed your pet the way nature designed — real meat, real ingredients, real raw nutrition.