About Us

About Us

Nature’s Variety is a small, independent pet food company located in the Midwest. Our purpose is to empower people to transform the lives of pets. We believe the best nutrition comes from healthy, natural ingredients. Our team is passionate about providing proper, holistic nutrition for your dog and cat.

We know all about natural foods – the Nature’s Variety line was developed by families who have been practicing sustainable agriculture for more than 140 years, raising quality livestock and growing crops in America’s heartland.

Nature’s Variety makes a variety of wholesome, natural foods to keep pets healthy and happy.

Instinct® foods are offered in a variety of nutritious choices for your special pet, including Instinct raw frozen diets, kibble, cans, biscuits, freeze dried raw, and frozen bones.

Prairie® foods are offered in proteins such as Chicken, Beef, Lamb, Venison, and Salmon in both kibble and cans.

Our wholesome foods are made with integrity and care. We stand behind our products with a 100% satisfaction guarantee.  Click on the tabs above to learn more about Nature’s Variety and our philosophy about pet nutrition.