About Us

About Us

Nature’s Variety® is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. Our purpose is to empower people to transform the lives of pets. We believe the best nutrition comes from healthy, natural ingredients. Our team is passionate about providing proper, holistic nutrition for your dog and cat.

Nature’s Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food.

Instinct foods are offered in a variety of nutritious choices for your special pet, including Instinct Raw frozen diets, kibble, cans, biscuits, freeze dried raw, and frozen bones. The Instinct brand is the leader in the raw pet food category. Our team is dedicated to continually bringing innovative products to the market that help more pet parents include raw in their pet’s diet.

Prairie foods are offered in proteins such as chicken, beef, lamb, duck, venison, and salmon in both kibble and cans. For more information on our Prairie recipes, visit www.prairiepetfood.com

Our wholesome foods are made with integrity and care. We stand behind our products with a 100% satisfaction guarantee.  Click on the tabs above to learn more about Nature’s Variety and our philosophy about pet nutrition.