How to Start Feeding Raw Pet Food
How to Start Feeding Raw Pet Food
We know that unlocking your pet's potential to thrive means finding foods that meet their unique needs and tastes without compromising nutrition. That's why we've created a variety of ways to feed your pet the pure, real nutrition of raw pet food.

The best of raw nutrition—minimally processed, never cooked, recipes for the most transformative nutrition.

Raw meals freeze-dried for convenience; an easy upgrade from kibble

Protein packed kibble combined with freeze-dried raw bites — a better way to feed kibble

Kibble coated with freeze-dried raw; added for taste & nutrition
RAW COATED KIBBLE

We believe in the power of raw nutrition because we know the good it can do – learn more about the pinnacle of pet nutrition and see the difference.



We know that better pet health starts with putting more raw into more bowls. That’s why we make it easy with Instinct® Raw Boost® Kibble. It’s a better way to feed. With Kibble + Raw in one bag, we’ve done the work for you – grain-free, high protein kibble combined with all natural, protein-packed, freeze-dried raw. Scoop and serve. How easy is that?

We make it easy to add bites of real meat to your pet’s kibble with Instinct® Raw Boost Mixers®. It’s the simplest way to top their meal with more protein and whole-food ingredients. Made from up to 28 oz of real meat, you can expect more happy dances and a whole new level of mealtime excitement.
INSTINCT® RAW BOOST MIXERS® – DOGS | CATS
INSTINCT® RAW BOOST FROZEN MIXERS® – DOGS | CATS



We put raw onto every piece of our kibble recipes. How? We start by making our raw frozen pet food recipes and then freeze dry them – removing moisture and locking in nutrients. Then the freeze-dried raw is crushed and tumbled with our kibble – putting the pure, real nutrition of raw on every piece.
INSTINCT® ORIGINAL – DOGS | CATS
INSTINCT® LIMITED INGREDIENT DIET – DOGS | CATS
INSTINCT® ULTIMATE PROTEIN – DOGS | CATS