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Start Feeding Raw

Start Feeding Raw

THE PURE, REAL NUTRITION OF RAW IS IN EVERYTHING WE DO

We know that unlocking your pet's potential to thrive means finding foods that meet their unique needs and tastes without compromising nutrition. That's why we've created a variety of ways to feed your pet the pure, real nutrition of raw.

Raw on Every Piece

High-protein recipes made with real meat and the pure, real nutrition of raw on every piece. Upgrade your kibble with crushed freeze-dried raw on every piece.

RAW COATED KIBBLE

Top with Raw

Easy-to-add bites of freeze-dried raw meat for an all natural, minimally processed addition to any pet's meal. Top your kibble with protein-packed raw.

TOP YOUR KIBBLE

Raw in Every Bowl

Nutrient-rich, high-protein kibble + bites of 100% freeze-dried raw meat. Boost your pet's meal with more of the pure, real nutrition of raw in every bowl.

TRY A BOOST

100% Raw Nutrition

Our purest recipes that inspire everything we make. Never cooked, 100% raw nutrition, minimally processed to preserve the integrity of every ingredient. Unlock your pet's potential to thrive with the pinnacle of pet nutrition.

THE 100% RAW DIFFERENCE >

UPGRADE YOUR KIBBLE WITH RAW ON EVERY PIECE

We put raw onto every piece of our kibble recipes. How? We start by making our raw frozen recipes and then freeze dry them – removing moisture and locking in nutrients. Then the freeze-dried raw is crushed and tumbled with our kibble – putting the pure, real nutrition of raw on every piece.

INSTINCT® ORIGINAL – DOGS | CATS
INSTINCT® LIMITED INGREDIENT DIET – DOGS | CATS
INSTINCT® ULTIMATE PROTEIN – DOGS | CATS

SEE HAPPY DANCES WHEN YOU TOP YOUR KIBBLE WITH RAW

We make it easy to add bites of real meat to your pet’s kibble with Instinct® Raw Boost Mixers®. It’s the simplest way to top their meal with more protein and whole-food ingredients. Made from up to 28 oz of real meat, you can expect more happy dances and a whole new level of mealtime excitement.

INSTINCT® RAW BOOST MIXERS® – DOGS | CATS
INSTINCT® RAW BOOST FROZEN MIXERS® – DOGS | CATS

GIVE YOUR KIBBLE A REAL BOOST WITH KIBBLE + RAW

We know that better pet health starts with putting more raw into more bowls. That’s why we make it easy with Instinct® Raw Boost® Kibble. It’s a better way to feed. With Kibble + Raw in one bag, we’ve done the work for you – grain-free, high protein kibble combined with all natural, protein-packed, freeze-dried raw. Scoop and serve. How easy is that?

INSTINCT® RAW BOOST® – DOGS | CATS

MAKE THE CHOICE OF 100% RAW NUTRITION

We believe in the power of raw nutrition because we know the good it can do – learn more about the pinnacle of pet nutrition and see the difference.

100% RAW NUTRITION