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100% Raw Nutrition

100% Raw Nutrition

Minimally processed, never cooked, pure, real nutrition.

Young Girl Feeding a Dog Pet Food
THE 100% RAW DIFFERENCE

Our purest recipes that inspire everything we make. Never cooked, 100% raw nutrition, minimally processed and frozen or freeze-dried to preserve the integrity of every ingredient.

Add raw to your pet’s diet as often as you’d like. It’s complete and balanced, so you can fully transition your pet to 100% raw nutrition or you can add it to your pet's current routine. No matter the frequency, your pet will benefit from protein-packed, nutrient-rich, whole-food nutrition.

Pile of Frozen Raw Pet Food next to Pile of Freeze-Dried Raw Pet Food
Safety & Quality Cold Pressured Nutrients Protected Icon
WE MAKE SAFE RAW FOOD, QUALITY ASSURED THROUGH COLD-PRESSURE

High Pressure Processing (aka HPP) is used to create extreme cold pressure for extreme food safety with pure, cold water—no heat, no chemicals, and no preservatives needed! This process is all natural and keeps foods delicious and ingredient lists clean and it’s not just used with our 100% raw nutrition. HPP keeps select human foods and beverages safe and fresh like meats, premium cold-pressed juices, fruits, and even guacamole.

COMPANY OWNED FACILITY

We make our 100% raw nutrition at our company-owned facilities that follow USDA and FDA regulations while working with third-party inspectors and labs to ensure quality control.

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EXTREME PRESSURE

Our HPP uses 5x more pressure than the ocean floor. Our product is placed in a chamber with water and pressurized. This pressure is transmitted through the package to the food itself.

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ELIMINATE BACTERIA

Harmful bacteria can’t survive under high pressure. HPP is a USDA-recognized anti-pathogen treatment.

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100% RAW NUTRITION

Protect those nutrients! With HPP the pure, real nutrition of raw remains intact. Unlike cooking, HPP has minimal to no effects on nutritional value, vitamins, minerals or enzymes. And, taste and color are also preserved naturally.

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Frozen Raw
Nutrition
Instinct Frozen Raw Recipes

The best of raw nutrition: distinct, carefully crafted raw frozen recipes. These minimally processed, never cooked recipes to keep ingredients pure and intact. Unlock your pet's potential to thrive with the pinnacle of pet nutrition.

INSTINCT® RAW LONGEVITYDOGS | CATS

INSTINCT® RAW – DOGS | CATS

INSTINCT® RAW SIGNATUREDOGS | CATS

Upgrade from
kibble to
Freeze-Dried
Raw Meals
Three Instinct® Pet Food Product Packages
Instinct® Raw Freeze-Dried Meals

Upgrade from kibble to freeze-dried raw. Made with 3x more real meat and organs than kibble*, Instinct® Raw Freeze-Dried meals provide complete and balanced raw nutrition in a convenient, easy to serve form. 

*Compared to Instinct® Original kibble

INSTINCT® RAW LONGEVITY – DOGS | CATS

INSTINCT® RAW FREEZE-DRIED MEALS – DOGS | CATS

THE DIFFERENCE IS REAL BECAUSE THE DIFFERENCE IS RAW

We believe in feeding raw because we know the difference it can make in a pet’s life. But you don’t have to believe us. See how real, raw nutrition can transform the lives of pets. These are the stories of some of those pets, as shared by their proud pet parents.

TRANSFORMATIONS

Woman Petting Dog Outside