100% Raw Nutrition
100% Raw Nutrition
Minimally processed, never cooked, pure, real nutrition.
Our purest recipes that inspire everything we make. Never cooked, 100% raw nutrition, minimally processed and frozen or freeze-dried to preserve the integrity of every ingredient.
Add raw to your pet’s diet as often as you’d like. It’s complete and balanced, so you can fully transition your pet to 100% raw nutrition or you can add it to your pet's current routine. No matter the frequency, your pet will benefit from protein-packed, nutrient-rich, whole-food nutrition.
100% Raw
High Pressure Processing (aka HPP) is used to create extreme cold pressure for extreme food safety with pure, cold water—no heat, no chemicals, and no preservatives needed! This process is all natural and keeps foods delicious and ingredient lists clean and it’s not just used with our 100% raw nutrition. HPP keeps select human foods and beverages safe and fresh like meats, premium cold-pressed juices, fruits, and even guacamole.
We make our 100% raw nutrition at our company-owned facilities that follow USDA and FDA regulations while working with third-party inspectors and labs to ensure quality control.
Our HPP uses 5x more pressure than the ocean floor. Our product is placed in a chamber with water and pressurized. This pressure is transmitted through the package to the food itself.
Harmful bacteria can’t survive under high pressure. HPP is a USDA-recognized anti-pathogen treatment.
Protect those nutrients! With HPP the pure, real nutrition of raw remains intact. Unlike cooking, HPP has minimal to no effects on nutritional value, vitamins, minerals or enzymes. And, taste and color are also preserved naturally.
Affordable
Way to Feed
Raw
Real food is raw®. Each Instinct® Raw recipe is minimally processed and protein packed with 85% meat and organs and 15% non-GMO fruits, vegetables; vitamins & minerals. We use whole-food ingredients like natural beef and never include grain, corn, wheat, soy, artificial colors or preservatives. Unlock your pet's potential to thrive with Instinct® Raw.
INSTINCT® RAW – DOGS | CATS
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of Pet
Nutrition
Our most distinct, carefully crafted raw frozen recipes - 100% all natural, minimally processed, never cooked to keep ingredients pure and intact. Crafted from 95% real meat and 5% vegetables, fruits and other wholesome ingredients - because our Raw Signature™ wouldn't be made of anything else. We believe nutrition should come from real ingredients like grass-fed beef and non-GMO fruits and vegetables, not artificial powders like synthetic vitamins and minerals that you'll find added to other raw pet food. Unlock your pet's potential to thrive with the pinnacle of pet nutrition.
Find Instinct Raw Signature™ frozen recipes at your local independent store!
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Freeze-Dried
Raw Meals
Upgrade from kibble to freeze-dried raw. Made with 3x more real meat and organs than kibble*, Instinct® Raw Freeze-Dried meals provide complete and balanced raw nutrition in a convenient, easy to serve form. Minimally processed and never cooked, each protein-packed recipe is made with 85% meat and organs and 15% non-GMO fruits, vegetables; vitamins & minerals.
*Compared to Instinct® Original kibble
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We believe in feeding raw because we know the difference it can make in a pet’s life. But you don’t have to believe us. See how real, raw nutrition can transform the lives of pets. These are the stories of some of those pets, as shared by their proud pet parents.
