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What is Raw?

What is Raw?

The Raw Difference

You’re already feeding well, but could you be feeding better?

  • High Protein
  • Meat as First Ingredient
  • Grain Free
  • All Natural, Non-GMO
  • Never CookedCooking depletes food of nutrients destroying vitamins, minerals, and enzymes your pet needs
RAW IS NEVER COOKED

Traditional pet food is void of many of the vitamins, minerals, and enzymes our pets need to thrive. Raw is made with whole-food ingredients and never cooked, which means every bite packs more nutrients that naturally nourish our pets’ digestive, immune, and muscular health.

MORE ESSENTIAL NUTRIENTS

Recipes made with raw, whole-food, and real ingredients mean that critical nutrients are naturally derived and kept intact

HEALTHY DIGESTION

Raw ingredients are more easily digested – which means our pets are absorbing more essential nutrients and producing less waste

MINIMALLY PROCESSED

Cold Pressured technology preserves nutrient integrity while also eliminating bacteria

THE EASIEST WAY TO ADD RAW
RAW BOOST MIXERS
RAW BITES
RAW BOOST KIBBLE

Instinct can be found at all major pet retailers, neighborhood and online retailers

The difference is real

  • The Answer to My Dog’s IBS

  • Lola Loves It!

  • Better Food Made Easy

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