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Instinct Raw Frozen Pet Food

Instinct Raw Frozen Pet Food

Change your pet's life.
Feed different. Feed raw.

Food is one of the most important choices you can make for your pet. Food and how it’s made – raw, less processed - has the power to transform lives. A healthier and happier life can start with simple changes to your pet’s diet.

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Raw is reimagined pet food with only essential ingredients that are never cooked (like other pet foods) to keep all those life-changing nutrients intact for better nutrition.

With No

Fruits &

No Artificial
Colors, Flavors or

3x More
Real Meat &

For Raw

What is Raw?

Raw pet food is real food that gets to stay pure, real and natural. It's better and healthier
food for your pet without any compromises.

Real, Natural

Raw pet food is made with real, natural ingredients

Simply put—it’s raw meat, fruits, vegetables and the wholesome ingredients your pet needs in a complete & balanced meal. It’s how pet food should be made, with real ingredients you can recognize.

Frozen for

The benefits of raw pet food.

Here are the most common changes pet parents have seen with their pets*:

  • Better Digestion
  • Increased Energy & Vitality
  • Improved Skin & Coat
  • Relief From Food Sensitivities
  • Weight Improvement
  • Smaller, Firmer #2s
  • Picky Eater Approved
  • Increased Mealtime Excitement

* Benefits reported by Instinct raw frozen customers. Benefits reflect customer observations & opinions related to their pet. Actual benefits could vary depending on your pet. Results are not guaranteed.



See the difference raw food made for these pets.

Raw impacts each pet's health differently from a change to their day-to-day life, body composition, energy levels to a change in their long term health. See what happened when these pets tried raw.


Our Raw Frozen Pet Food

Instinct Raw Signature

For Dogs | For Cats

Instinct Raw

For Dogs | For Cats

Other Ways to Feed Raw

In addition to frozen raw, raw pet food can be freeze-dried which is another alternative to cooking, keeping nutrients intact. Freeze-dried raw can be found on the shelf and stored in a pantry.

Raw on every piece

Kibble coated with freeze-dried raw.

For Dogs | For Cats
Top with Raw

Add freeze-dried to raw to any kibble.

For Dogs | For Cats
Raw in Every Bowl

Kibble+Freeze-Dried Raw — together in the same bag.

For Dogs | For Cats
Raw Freeze-Dried Meals

Complete and balanced freeze-dried raw meals.

For Dogs | For Cats

Share your stories.
Connect on Instagram.

Nothing inspires us more than stories from pet parents like you! Share your pet’s raw story on Instagram and use #instinctraw for a chance to be featured.

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