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Instinct® The Raw Brand

We set out to redefine better in pet food through the pure, real nutrition of raw.

Who We AreAbout us and why we do what we do

Our IngredientsSee the quality and standards that go into every ingredient

Best Friends Animal Society®Our partnership to transform the lives of more pets

Raw Starts Here

The pure, real nutrition of raw is in everything we do.

What is Raw?Learn how raw nutrition is different

Start Feeding RawLearn a variety of ways to bring raw into your pet's diet

100% Raw NutritionExperience the pinnacle of pet nutrition with complete raw nutrition

Instinct Ultimate Protein

UNMATCHED PROTEIN-FOCUSED NUTRITION

INSTINCT® ULTIMATE PROTEIN®

Nutrition mirroring the benefits of raw

Nutrition mirroring the benefits of raw

Instinct® Ultimate Protein® is unlike any other pet food. Recipes made with up to three times more real chicken than other premium natural brands. 95% of the protein comes from real chicken versus vegetables or meals.

MADE WITHOUT

Protein from pure animal sources, absolutely no animal meals, like chicken meal or duck meal. Our recipes are made without grain, corn, wheat, soy, by-product meal, or artificial ingredients.

SIMPLE RAW NUTRITION

Our recipes have unmatched digestibility for optimal nutrient absorption, compared to other premium natural brands. All with the pure, real nutrition of raw on every piece.
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