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Instinct® The Raw Brand

We set out to redefine better in pet food through the pure, real nutrition of raw.

Who We AreAbout us and why we do what we do

Our IngredientsSee the quality and standards that go into every ingredient

Best Friends Animal Society®Our partnership to transform the lives of more pets

Raw Starts Here

The pure, real nutrition of raw is in everything we do.

What is Raw?Learn how raw nutrition is different

Start Feeding RawLearn a variety of ways to bring raw into your pet's diet

100% Raw NutritionExperience the pinnacle of pet nutrition with complete raw nutrition

Instinct Raw Boost

A BETTER WAY TO FEED KIBBLE

INSTINCT^® RAW BOOST^®

Grain-free, nutrient-rich food that puts more of the pure, real nutrition of raw into every bowl.

A BETTER WAY TO FEED KIBBLE

Instinct^® Raw Boost^® is a better way to feed – combining grain-free, high-protein kibble plus freeze-dried raw in one bag. Each recipe starts with real meat like cage-free chicken or farm-raised rabbit.

100% RAW PIECES

These all natural, 100% raw pieces are protein-packed with real meat and nothing artificial. Instinct^® Raw Boost Mixers^® are easy to add to any meal and made with up to 12oz of real meat - you can expect a whole new level of mealtime excitement.

BOOSTED RAW NUTRITION

Protein-packed recipes with a natural probiotic boost, higher Omegas* and more antioxidants* (*than Instinct Original) for digestive health, skin and coat, and a healthy immune system.
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