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Instinct® The Raw Brand

We set out to redefine better in pet food through the pure, real nutrition of raw.

Who We AreAbout us and why we do what we do

Our IngredientsSee the quality and standards that go into every ingredient

Raw Starts Here

The pure, real nutrition of raw is in everything we do.

What is Raw?Learn how raw nutrition is different

Start Feeding RawLearn a variety of ways to bring raw into your pet's diet

100% Raw NutritionExperience the pinnacle of pet nutrition with complete raw nutrition

Instinct® Healthy Cravings® Variety Pack

Add the taste and variety your cat craves with Instinct® Healthy Cravings® Grain-Free Recipes – the perfect complement to your cat’s meal.

Cuts of cage-free duck, cage-free chicken or wild-caught tuna in a savory gravy

Use as a topper of mixer to add the delicious taste and moisture your cat craves

Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives

Made in the USA with the finest ingredients from around the world

Available in 3 oz packs of 12

Tabs Wrap

Our Ingredients

Real Duck Recipe: Turkey Broth, Duck, Turkey, Turkey Liver, Eggs, Ground Dried Peas, Natural Flavor, Sodium Phosphate, Guar Gum, Salt, Sodium Carbonate, DL-Methionine.

Real Chicken Recipe: Chicken Broth, Chicken, Chicken Liver, Eggs, Ground Dried Peas, Natural Flavor, Sodium Phosphate, Guar Gum, Salt, Sodium Carbonate, DL-Methionine.

Real Tuna Recipe: Fish Broth, Tuna, Chicken, Chicken Liver, Eggs, Ground Dried Peas, Natural Flavor, Sodium Phosphate, Guar Gum, Salt, Sodium Carbonate, DL-Methionine.

Guaranteed Analysis

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Instinct® The Raw Brand

Raw Starts Here

Instinct® Healthy Cravings® Variety Pack