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For Cats

For Cats

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Instinct for Cats

Everything we do is inspired by our belief in the pure, real nutrition of raw and our commitment to unlocking every pet’s potential to thrive.

Woman holding a cat

We understand the power of raw nutrition. We believe in it. And we know the good it can do. That’s why we’re committed to making raw accessible and simple for every pet and pet parent.

Explore our range of products to discover the right food for your cat.

Learn more about how we put the pure real nutrition of raw into everything we do.


Our most distinct recipes that inspire everything we make. Minimally processed, all natural and carefully crafted in Lincoln, Nebraska by proud pet parents.

A great introduction to raw frozen cat food. Minimally processed, never cooked, pure, real nutrition - made with 85% meat and organs, 15% vegetables & fruits, vitamins & minerals.

Upgrade from kibble to freeze-dried raw. Minimally processed, pure, complete nutrition of raw in a convenient freeze-dried form that’s ready to scoop and serve.

A better way to feed kibble – nutrient-rich food that puts more of the pure, real nutrition of raw in every bowl. Raw Boost kibble puts high protein kibble and freeze-dried raw all in the same bag and Raw Boost Mixers make it easy to add raw to any meal.

Protein-focused nutrition mirroring the benefits of raw – unmatched digestibility and optimal nutrient absorption. At least 90% of protein from real chicken or duck , made with no animal meals and up to 3 times more real chicken or duck than other natural brands.

Cat food that follows nature’s lead – high protein, grain-free recipes guided by our belief in raw. Made with 70%+ real animal ingredients and nutritious oils, with the pure, real nutrition of raw on every piece.

Simple and essential nutrition – our ingredient lists are purposefully simple. Made with one animal protein and one vegetable plus the pure, real nutrition of raw on every piece - perfect for pets with food sensitivities.

Grain-free, high protein recipes made with real meat, fruits and vegetables. A great way to add protein, variety and mealtime excitement.