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What is Raw?

What is Raw?

What is Raw?

REAL FOOD IS RAW ®

Raw has
real ingredients

We believe that what we feed our pets can enable them to really thrive. And in our minds, everything we feed our pets should be real, whole, pure. And as close to its natural state as possible. We really don’t see an alternative to that.

Raw is
all natural

We think “natural” should actually mean what it says. For us it means following nature’s lead. And always choosing what’s better. That’s why we use only natural, raw ingredients. And vitamins and minerals derived from real, natural foods. Nothing artificial. No unnecessary preservatives. No compromises.

Raw is
never cooked

We believe Real Food is Raw®. We think what we feed our pets should be whole and intact. That’s why we preserve the integrity of our ingredients by never heating them or diminishing their nutrients.

Unlocking their
potential to thrive

We believe in feeding raw because we know the good it can do.

Pure animal sources and no grain or gluten
FOR PETS WITH FOOD SENSITIVITIES

Raw, natural, whole-food ingredients promote
MAXIMUM DIGESTIBILITY

Natural oils and omega fatty acids provide
HEALTHY SKIN & SHINY COAT

Meat, organs and bones leads to
LEAN, STRONG MUSCLES

Chewing raw meat and bones promotes
HEALTHY TEETH & GUMS

100% Raw is
never cooked

We think that what we feed our pets should be whole and intact. That’s why we preserve the integrity of our ingredients by never heating them or diminishing their nutrients. We use Cold Pressure technology also known as High Pressure Processing (HPP) – instead of high heat – to provide all natural, safe raw pet food to every pet.

What is
freeze-dried raw?

Freeze-dried raw is 100% raw nutrition that sits safely on your pantry shelf. All we do is remove the moisture from our all natural frozen recipes, without heating or cooking, to lock in nutrition and taste. No thawing or refrigeration needed!

Add a little Raw
to your pet's diet

We offer a variety of ways to incorporate raw into your pet’s diet — choose what works for your lifestyle and your pet’s needs.

Start feeding raw