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Start Feeding Raw

Start Feeding Raw

THE PURE, REAL NUTRITION OF RAW IS IN EVERYTHING WE DO

We know that unlocking your pets’ potential to thrive means finding foods that meet their unique needs and tastes without compromising nutrition. That’s why we’ve created a variety of ways to bring the pure, real nutrition of raw into your pet’s diet.

FOOD THAT FOLLOWS NATURE’S LEAD

High animal protein, grain-free recipes guided by our raw philosophy.

INSPIRED KIBBLE

A BETTER WAY TO FEED KIBBLE

Grain-free, nutrient-rich food that puts more of the pure, real nutrition of raw into every bowl.

TRY A BOOST

THOUGHTFULLY CRAFTED, RAW NUTRITION

Pure, whole-food recipes made in small batches and 100% freeze-dried to protect and lock in nutrition and taste.

THE 100% RAW DIFFERENCE >

THE PINNACLE OF PET NUTRITION

Our purest all natural recipes that inspire every food we make. Minimally processed to preserve the nutritional integrity of every ingredient.

THE 100% RAW DIFFERENCE >

UPGRADE YOUR KIBBLE WITH RAW ON EVERY PIECE

We put raw onto every piece of our kibble recipes. How? We start by making our raw frozen recipes and then freeze dry them – removing moisture and locking in nutrients. Then the freeze-dried raw is crushed and tumbled with our kibble – putting the pure, real nutrition of raw on every piece.

INSTINCT® ORIGINAL – DOGS | CATS
INSTINCT® LIMITED INGREDIENT DIET – DOGS | CATS
INSTINCT® ULTIMATE PROTEIN – DOGS | CATS

SEE HAPPY DANCES WHEN YOU TOP YOUR KIBBLE WITH RAW

We make it easy to add bites of real meat to your pet’s kibble with Instinct® Raw Boost Mixers®. It’s the simplest way to top their meal with more protein and whole-food ingredients. Made from up to 28 oz of real meat, you can expect more happy dances and a whole new level of mealtime excitement.

INSTINCT® RAW BOOST MIXERS® – DOGS | CATS
INSTINCT® RAW BOOST FROZEN MIXERS® – DOGS | CATS

GIVE YOUR KIBBLE A REAL BOOST WITH KIBBLE + RAW

We know that better pet health starts with putting more raw into more bowls. That’s why we make it easy with Instinct® Raw Boost® Kibble. It’s a better way to feed. With Kibble + Raw in one bag, we’ve done the work for you – grain-free, high protein kibble combined with all natural, protein-packed, freeze-dried raw. Scoop and serve. How easy is that?

INSTINCT® RAW BOOST® – DOGS | CATS

MAKE THE CHOICE OF 100% RAW NUTRITION

We believe in the power of raw nutrition because we know the good it can do – learn more about the pinnacle of pet nutrition and see the difference.

100% RAW NUTRITION