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100% Raw Nutrition

100% Raw Nutrition

Minimally processed, never cooked, pure, real nutrition.

THE 100% RAW DIFFERENCE

Whether stored in the freezer or kept on the shelf, our 100% raw products are made with pure, real ingredients, minimally processed and never cooked.

Add raw to your pet’s diet as often as you’d like. It’s complete and balanced, so you can fully transition to Instinct Raw or you can add it to your pet’s current routine. No matter the frequency, your pet will benefit from protein-packed, nutrient-rich, whole-food nutrition. Freeze-dried or frozen, your pet can experience the joy of 100% raw nutrition.

I WANT A SHELF STABLE RAW RECIPE

I’M READY FOR FROZEN RAW NUTRITION

WE MAKE SAFE RAW FOOD, QUALITY ASSURED THROUGH COLD-PRESSURE

High Pressure Processing (aka HPP) is used to create extreme cold pressure for extreme food safety with pure, cold water—no heat, no chemicals, and no preservatives needed! This process is all natural and keeps foods delicious and ingredient lists clean and it’s not just used with our 100% raw nutrition. HPP keeps select human foods and beverages safe and fresh like meats, premium cold-pressed juices, fruits, and even guacamole.

COMPANY OWNED FACILITY

We make our 100% raw nutrition at our company-owned facilities that follow USDA and FDA regulations while working with third-party inspectors and labs to ensure quality control.

EXTREME PRESSURE

Our HPP uses 5x more pressure than the ocean floor. Our product is placed in a chamber with water and pressurized. This pressure is transmitted through the package to the food itself.

ELIMINATE BACTERIA

Harmful bacteria can’t survive under high pressure. HPP is a USDA-recognized anti-pathogen treatment.

100% RAW NUTRITION

Protect those nutrients! With HPP the pure, real nutrition of raw remains intact. Unlike cooking, HPP has minimal to no effects on nutritional value, vitamins, minerals or enzymes. And, taste and color are also preserved naturally.

NEVER COOKED, JUST ADD WATER

Carefully crafted in small batches, Instinct® Raw Market® Meal Blends are made from real foods you can trust, all 100% freeze dried to protect and lock in nutrition and taste. We’ve combined cage-free chicken or grass-fed beef with real, whole-food ingredients like apples, peas, and blueberries for a nutrient-rich meal that your pet will love.

INSTINCT® RAW MARKET – DOGS | CATS

NEVER COOKED, JUST THAW

Made with 95% meat, organs, and bones, Instinct® Raw are our purest recipes that inspire everything we make. Minimally processed, our ingredients are frozen at their peak and never cooked to preserve their nutritional integrity. We combine real meat and non-GMO vegetables and fruits – all 100% natural and never artificial – for a protein-packed meal that will unlock your pet’s potential to truly thrive.

INSTINCT® RAW – DOGS | CATS

THE DIFFERENCE IS REAL BECAUSE THE DIFFERENCE IS RAW

We believe in feeding raw because we know the difference it can make in a pet’s life. But you don’t have to believe us. See how real, raw nutrition can transform the lives of pets. These are the stories of some of those pets, as shared by their proud pet parents.

TRANSFORMATIONS