Quality and Safety
Quality and Safety
Pet health and safety have always been our top priority. We believe your pets – and ours – deserve nothing less than superior quality foods. Below are some of the steps we take to ensure the quality and safety of our nutritious foods.
Company-Owned Manufacturing Facility
Our company-owned manufacturing facility is located in Lincoln, Nebraska. Our facility adheres to these specific quality measures:
- Our ingredients are sourced from USDA inspected facilities and facilities regulated by the FDA
- We adhere to state and federal regulations regarding product safety
- Our manufacturing facility is regularly monitored by third party auditors
- Our manufacturing facility is a USDA Certified Organic Processing Facility and adheres to USDA and EU standards
Strict Quality Control Standards
We make Instinct Raw in our own manufacturing facility in Lincoln, Nebraska. Our quality control and quality assurance programs include but are not limited to:
- Sanitation Standard Operating Procedures (SSOP’s)
- Good Manufacturing Practices (GMP’s)
- A Hazard Analysis & Critical Control Points (HACCP) program
- Lot segregation
- Other human food industry best practices including High Pressure Processing (HPP)
Additional Food Safety Steps
Raw Frozen Diets. To further assure pet parents of the safety of our Raw Frozen Diets, Nature's Variety utilizes a natural food safety protocol called High Pressure Processing (HPP). HPP is a unique process that kills pathogenic bacteria through high-pressure, water-based technology. HPP is a USDA recognized anti-pathogen treatment.
High Pressure Processing is based on a deep sea discovery that at deep sea levels (under high pressures) harmful bacteria cannot survive where other microorganisms can. Duplicating this phenomenon through state-of-the-art technology helps further enhance food safety using the wisdom of nature.
High Pressure Processing causes minimal to no effect on nutritional value, vitamins or minerals, flavor compounds (taste), or pigments (color).
Raw Frozen Bones. In 2010, Nature’s Variety began using a natural antimicrobial solution to help ensure the food safety and quality of our Raw Frozen Bones. Before being hand packaged and frozen, each bone is dipped in a natural antimicrobial solution (a combination of natural lactic acid and citric acid which have been diluted in water) to kill pathogenic bacteria. Using this solution does not change the color, taste, or aroma of the Raw Frozen Bones. In fact, our research and palatability tests have shown that dogs liked the raw bones that were dipped in lactic and citric acid just as much – or even more – than our raw bones that hadn’t been dipped in the natural solution.
Test & Hold Protocol
In addition to the food safety and quality control protocols listed above, Nature’s Variety utilizes a “test and hold” protocol to ensure that all products test negative for harmful bacteria before being released for sale.
Nature’s Variety uses a third party laboratory to test every lot of finished product in order to confirm that it is negative for select pathogenic bacteria (Salmonella, E. coli O157:H7, and Listeria monocytogenes). When the test results are reviewed and confirmed negative, the product is released for shipment to our distributor partners and then on to retail stores.
100% Satisfaction Guarantee
Nature’s Variety stands behind all of our products with a 100% Satisfaction Guarantee. Please be assured that Instinct Raw Frozen Diets are safe and healthy for your pet.