Privacy Statement

Nature’s Variety and its parent company M.I. Industries respect the privacy of every person who visits our websites or provides information to us via one of our interactive forms. We only collect information that can identify you when it is voluntarily offered, and its use will be limited in accordance with the guidelines below.

Use of Information You Send

We collect and store the name of the domain and host from which you access the Internet (for example, aol.com or princeton.edu); the Internet protocol (IP) address used to access our Web site; the browser software you use and your operating system; the date and time you access our site; and the Internet address of the Web site from which you linked directly to our site. We use this information to measure the number of visitors to the different sections of our site, and to help us make our site more useful. This information does not allow us to individually identify any of our site visitors.

When we do ask for personal information, Nature’s Variety’s primary goal in collecting such information is to give you a meaningful experience on our website and to allow us to better develop new products and services which are relevant to consumers like you. Personal information also allows us to provide services and features that most likely meet your needs, and to customize our services to make your online experience smooth and meaningful. Your personal information will be used solely by Nature’s Variety and our contracted vendors; it will not be sold to or provided to any third party.

We may use your personal information to contact you. For example, we may send you educational information or promotional offers including emails or other information; we may respond to your comments or requests for information; or other services offered through our websites. We may also enhance or merge personal information with data obtained from third parties for the same purposes. We may also periodically use cookies to help us design and optimize web content for you. A cookie is a message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server.

Nature’s Variety and its parent company M.I. Industries reserve the right to modify its policy regarding the use of cookies in the future as it deems necessary to provide enhanced features for its site users, and to otherwise modify this Online Privacy Notice at any time. Any such modification will result in this Notice being modified to reflect this change on or before the date the change takes effect. Please refer to the online version of this Notice for the latest information regarding the company’s online privacy policy.

Limitations of Medical Information

The material available on all Nature’s Variety websites are, without limitation, provided for informational and educational purposes only; they are not intended to take the place of advice from a licensed, practicing veterinarian. Only a practicing veterinarian who examines your pet can give effective veterinary advice or diagnose your pet’s medical problems. Your reliance on the information you get on any website is solely at your own risk. If your pet has a specific health problem, please contact your veterinarian immediately.