Our Purpose

Our PurposeReed Howlett, CEO of Nature's Variety, with his dog Henry

Empowering people to transform the lives of pets. That’s our purpose – our reason for being. Our passion is the health and happiness of your cat and dog.

Every day, we hear from our customers about their healthy, happy dogs and cats. Read real experiences from pet parents just like you. Our foods may have improved skin and coat, helped in weight management, increased energy, or interested a picky eater. These incredible results continue to fuel our passion for pets, and inspire us to be leaders in pet health and nutrition. 

We want you to know that we’re proud pet parents, just like you. We understand that your pet has a special place in your family, in your life, and in your heart. We invite you to visit the Nature’s Variety company website to meet our team and our pets.