Best Friends Logo

proud to be the
official pet food partner

Everything we do - our product, our nutritional philosophy, and our commitment to making raw accessible and simple for every pet and pet parent - strives to enable happy, healthy lives for all pets. And through our ongoing partnership with Best Friends Animal Society®, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America's shelters, we're able to deliver on that commitment in powerful ways.

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one million meals


As their Official Pet Food Partner, we’re proud to support Best Friends by providing over one million meals annually to the dogs and cats in their adoption centers nationwide.*


*Instinct feeds the pets at Best Friends Animal Sanctuary in Kanab, Utah, and Best Friends Adoption Centers in Los Angeles, Mission Hills, Salt Lake City and New York City.

Doing our part

Together with Best Friends Animal Society, we're excited to do our part in bringing visibility to the no-kill movement and our shared commitment of transforming – and saving – the lives of pets.

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We understand the power of raw nutrition. We believe in it. And we know the good it can do.

It only makes
sense to share it.

Long Live Pets


Join us in transforming

the lives of pets

Help us transform - and save - them all by adopting, volunteering or donating to Best Friends Animal Society.