We’re on a mission to transform the lives of pets. Because we believe that all pets deserve the best life possible. And if you ask us – it starts with food. Let’s satisfy our pets’ need for real food. Let’s give them more raw and say no to highly-processed ingredients. Let’s stick with what’s natural and keep it simple and as pure as possible. Let’s follow nature’s lead and stay free from filler, by-product and unnecessary preservatives. Let’s redefine better. And put the pure, real nutrition of raw into more bowls. Let’s do our part and feed what’s real.
We set out to
"Because we knew that if we could get the nutrition of raw into more bowls, we'd transform the lives of more pets. And that's really why we do what we do."
- Reed Howlett, CEO
is raw TM
We believe that what we feed our pets can enable them to really thrive. And in our minds, everything we feed our pets should be real, whole, pure. And as close to its natural state as possible. We really don't see an alternative to that.
We think “natural” should actually mean what it says. For us it means following nature’s lead. And always choosing what’s better. That’s why we use only natural, raw ingredients. And vitamins and minerals derived from real, natural foods. Nothing artificial. No unnecessary preservatives. No compromises.
We believe Real Food is Raw. We think what we feed our pets should be whole and intact. That’s why we preserve the integrity of our ingredients by never heating them or diminishing their nutrients.
In all that we do, we're on a mission to transform the lives of pets. And to lead a movement toward better health.