It’s your pet’s instinctive nature to eat more meat, poultry, or fish protein and less grain. Instinct is grain-free and gluten-free – perfect for satisfying your dog or cat’s carnivorous food cravings and nutritional needs. It is made with the highest level of pure animal proteins, as well as wholesome fruits and vegetables and essential oils, vitamins and minerals. Improved skin and coat, weight management and increased energy are some of the amazing testimonials we receive about our food.