Inspired by Raw

Products Inspired by Raw

At Nature’s Variety, raw inspires everything we do. We’re excited to spread the word about the transformative power of raw and lead a movement toward better pet health. And because we’re so passionate about raw, we’ve made it easy for pet parents like you to incorporate raw into your pet’s diet every day.

Raw Food for Dogs and Cats Instinct Raw Frozen Diets are the pinnacle of pet nutrition because they mirror what a dog or cat would eat in nature: 95% meat, organs, and bone; 5% fruits and vegetables; 0% grain and gluten. Never cooked. All natural. Raw can be served along with your pet’s kibble and canned food.
Freeze Dried Raw Food for Dogs and Cats Instinct Freeze Dried Raw is a great way to serve raw on the go. Freeze drying simply removes moisture while maintaining the food’s natural integrity. It’s still raw, but it’s shelf stable and easier to store and transport!
Grain-Free Kibble for Dogs and Cats Instinct Kibble is grain-free, high protein nutrition. Dogs and cats are meat eaters by nature and instinctively crave a diet rich in meat, poultry, or fish protein. Instinct kibble includes 70% pure animal protein & nutritious oils; 30% fruits, vegetables, and other pure ingredients; and 0% grain and gluten. High meat protein satisfies your pet’s carnivorous cravings and nutritional needs. Plus, every piece of Instinct kibble is coated with our freeze dried raw food!
Grain-Free Kibble with Raw for Dogs and Cats Instinct Raw Boost Kibble is the first and only product line to combine kibble and raw together in the same bag – the perfect combination of nutrition and convenience. That’s right, it’s Instinct kibble (with freeze dried raw coating) PLUS actual freeze dried raw pieces mixed together in the same bag.
Grain-Free Cans for Dogs and Cats Instinct Cans are 95% meat and organs; 5% fruits and vegetables; and 0% grain and gluten. This composition is just like a pet’s ancestral diet – and matches Instinct Raw Frozen Diets – giving pets nutrition as nature intended.
Healthy Weight Grain-Free Kibble Instinct Healthy Weight is available in kibble and cans, it will satisfy your pet's carnivorous cravings and nutritional needs while helping them lose or maintain weight.
Instinct Raw Boost Bites can be served as healthy freeze dried raw treats that your dog and cat will LOVE. Raw Daily Boost is a pure, delicious, and nutritious powder supplement made from freeze dried raw ingredients. Just add a scoop to your pet's current food to provide enhanced taste and nutrition. It is perfect for dogs and cats.