How to Feed Instinct Raw

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We think

raw should be simple

Real food is raw. It’s that simple. And we think feeding your pet the pure, real nutrition of raw should be simple, too.

That’s why we we bring raw into everything we do. And why we’re committed to making it easier than ever before to give your pet more of the unmatched nutrition that only comes from raw.

THERE ARE TWO TYPES OF
100% RAW NUTRITION

Whether stored in the freezer or kept on the shelf, our 100% raw products are made with pure, real ingredients, minimally processed and never cooked.

Frozen Raw Pet Food

Real, never cooked ingredients are frozen to maintain nutrition and taste.

Available in a variety of proteins and forms

Keep frozen after purchase

Simply thaw & serve

Freeze dried raw pet food

Crafted in small batches, real ingredients are 100% freeze dried to
remove moisture without cooking and lock in nutrition and taste.

Available in a variety of proteins and forms

Shelf stable

Freeze-dried to protect and
lock in nutrition and taste

How to feed Instinct

Raw frozen

Instinct Raw frozen diets make it easy to give your pet the pure, real nutrition of raw in pre-portioned, safe, and complete and balanced forms.

  1. 1
    Keep Frozen – Store Instinct Raw in your freezer.
  2. 2
    Thaw – Transfer your pet’s portion into the refrigerator to thaw before mealtime.

    TIP: Dogs may enjoy raw when it’s still partially frozen, while cats tend to prefer it at room temperature!
  3. 3
    Serve – Feed in a stainless steel dish, and see the good it can do!

How do I serve
raw frozen dog
food and cat food?

How to feed Instinct

Freeze-dried Raw

Instinct Raw Market is an easy, shelf-stable way to feed your pet the pure, real nutrition of raw as a complete meal.

  1. 1
    Prep your portion – Measure or count out your pet’s serving size.

    TIP: Nuggets are best crumbled!
  2. 2
    Add water – Let it rehydrate.

    TIP: Crush with a fork for faster rehydration!!
  3. 3
    Serve – Feed in a stainless steel dish, and see the good it can do!

How do I serve
freeze-dried raw dog
food and cat food?

How much

Do I serve?

Add raw to your pet’s diet as often as you’d like. It’s complete and balanced, so you can fully transition to Instinct Raw or you can add it to your pet’s current routine. No matter the frequency, your pet will benefit from protein-packed, nutrient-rich, whole-food nutrition.

Our interactive feeding guide can help calculate how much Instinct Raw to feed your cat or dog based on what works best for you and your pet.

Feeding Guide

Want to talk raw?

Whether you’re simply curious about raw or you have specific questions about how raw can fit into your pet’s life, we’re here to help. Send us a note to connect with an Instinct Raw Specialist.

Ask questions

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See the Good
Raw Can Do

We love hearing how real pets are thriving on the pure, real nutrition of raw. Check out testimonials from real pet parents like you to see how raw has benefited real pets in real ways.

Testimonials