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Instinct® dog Food

Original Real Chicken Recipe

  • Cage-free chicken is the first ingredient – packed with animal protein for strong, lean muscles
  • 70% real animal ingredients and nutritious oils; 30% vegetables, fruits and other wholesome ingredients; 0% grain
  • Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
  • Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
  • The only kibble with the pure, real nutrition of raw on every piece
  • Made in the USA with the finest ingredients from around the world
Available in 22.5 lb. & 4 lb. bags

More About
Raw Coated
Kibble

  • A variety of natural kibble options

    Grain-free, whole grain and limited ingredient options to suit your pet's needs

  • Protein Packed

    Protein packed recipes made with high levels of real animal ingredients and responsibly sourced meat, poultry or fish

  • Coated with raw on every piece

    Each piece of kibble is coated with freeze-dried raw for the added nutrition and taste of raw

Raw Coated Kibble

Chicken, Chicken Meal, Peas, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Tapioca, Herring Meal, Menhaden Fish Meal, Natural Flavor, Dried Tomato Pomace, Salt, Vitamins (Vitamin E Supplement, Vitamin A Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Carrots, Apples, Cranberries, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Montmorillonite Clay, Taurine, Choline Chloride, Freeze Dried Chicken, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract.

Complete + Balanced

Instinct Original Grain-Free Recipe with Real Chicken is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).

Caloric Content (calculated) - Metabolizable Energy
Caloric Content
4,430 kcal/kg
520 kcal/cup
Guaranteed Analysis
Crude Protein (min)
37.0%
Crude Fat (min)
20.0%
Crude Fiber (max)
2.5%
Moisture (max)
10.0%
 
Vitamin E (min)
100 IU/kg
*Ascorbic Acid (Vitamin C) (min)
85 mg/kg
*Omega 3 Fatty Acids (min)
0.3%
*Omega 6 Fatty Acids (min)
2.8%
*Bacillus coagulans (min)
80,000,000 CFU/lb
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
*Taurine (min): 0.1%

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Daily Feeding Guidelines:
WEIGHT OF DOG 5-15 lb 16-25 lb 26-50 lb 51-75 lb 76-100 lb
ADULT MAINTENANCE (cups per day*) ½-1 1-1¼ 1¼-2¼ 2¼-3 3-3¾
WEIGHT LOSS (cups per day*) ¼-½ ½-¾ ¾-1¼ 1¼-2 2-2½

*Standard 8 oz dry measuring cup

Extra feeding instructions: Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above.

Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.

Your pet’s best life
starts here

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