NEW LOOK AND RECIPE

We don’t take changing our recipes lightly. We put your – and our – pet’s nutrition first in the choices we make. Each ingredient is carefully and deliberately chosen for the nutrition it provides. Each recipe begins with our belief in the pure, real nutrition of raw. That’s why real meat is the first ingredient and we’ve added raw to more bowls. We’re continuing to raise the bar in pet food – making every recipe even better.

SEE THE DIFFERENCE

We believe deeply that it’s up to us to find a way to make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw. Because we know that if we can get the nutrition of raw into more bowls, we’ll transform the lives of more pets. And that's really why we do what we do.

REAL MEAT IS THE FIRST INGREDIENT

We’ve always believed that our pets thrive when they eat high- protein, nutrient-rich foods. We’re committed to bringing the nutritional philosophy of raw to all that we do – that’s why you’ll now see real meat – like cage-free chicken and grass-fed lamb – as the first ingredient in most of our recipes.

WORRY-FREE TRANSITION

We made sure that “better” would also mean easy and worry-free. To ensure that pets transition to our updated recipes with ease, we did testing to make sure that taste and digestibility were either the same or better than our previous recipes.

NEW KIBBLE PIECE SIZE FOR DOGS

We heard from a lot of pet parents that our kibble pieces for dogs were too small. Actually, it was the #1 suggestion we received. So we’ve made it better – our kibble pieces are now bigger and more in line with what you’ve told us your dogs prefer.

THE PURE, REAL NUTRITION OF RAW IN EVERY BOWL

In addition to our high protein percentages, every kibble we make now includes the pure, real nutrition of raw on every piece or in every bowl.

REAL BENEFITS, NATURALLY DERIVED

Real ingredients are the most powerful tool for maximizing our pets’ wellbeing. Our recipes continue to guarantee powerful nutrients like omegas, antioxidants and probiotics.

MADE IN THE USA

Every recipe continues to be made in the USA with only the best ingredients from around the world. All of our raw recipes are made in our company-owned facilities in Lincoln, Nebraska.

LEARN MORE

For more information on the recipe you feed, visit the product page for a side by side comparison of current and new recipes.